Barriers to e-Commerce Adoption in Morocco SMEs

Mariya Mina, Evrim İldem Develi


This study investigates the main barriers preventing Moroccan SMEs from using e-commerce and it also examines barriers within the technological, legislative, and monetary aspects. Although there were initial challenges like internet connectivity and digital infrastructure, the industry has experienced significant transformations. Nevertheless, persistent hurdles such as the lack of digital skills and cybersecurity issues still impede smooth integration. The comprehensive examination of obstacles and possible remedies is driven by the clear impact that e-commerce has on Morocco's economy. This approach enables a complete comprehension of the complexities associated with the adoption of e-commerce. The research highlights barriers and presents practical suggestions for addressing them. Using that specialization in advancements in technology, adjustments in legislation, academic programs, and economic support, the proposed measures attempt to establish a digital market that is both inclusive and prosperous. Despite the difficulties, there are possibilities in sectors that include agriculture, banking, and healthcare that could allow small and medium organizations (SMEs) to adopt e-commerce.


E-commerce, SMEs, Barriers

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Journal of International Trade, Logistics and Law is licensed under a Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

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