A Marketing Approach Towards the Sufficiency of Ready-Made Garments to Satisfy the Needs of Children With Autism

Mehmet Akalın, Meral Akkaya


Autism is a term of which we have been aware recently in our country through visual and printed media and which we have seen examples around us. Together with opening Dependent and Independent Education Centres for Children with Autism, children with autism have found the opportunity to receive education in line with their needs. With individual education programs developed by the teacher suitable for the development of the child with autism, they can acquire skills in various development areas. Dressing skill, which is one of the main skills necessary for every individual, is a mandatory skill that children with autism need to acquire to satisfy their own needs. In the first three parts of the study a conceptual frame was given and the definition, history, types, characteristics, and behaviour problems of children with autism were presented, and clothing comfort and other concepts were explained. In the fourth part, method, material, research approach, sample and population, numerals, limitations, data collection technique and data analysis technique were explained and the results were presented in tables. The study was carried out to reveal dressing problems children with autism encounter and to determine to what extent the clothes made by ready-made clothing sector satisfy the needs of children with autism and it was found that children with autism have difficulties in using ready-made clothes.


Autism; Dressing Problems; Ready-Made Garments; Marketing

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