Artificial Intelligence in Global Business and Its Communication

Mahmood Masoodifar, İsmet Kahraman Arslan, Aşkım Nurdan Tümbek Tekeoğlu


This essay explores the role of artificial intelligence (AI) in global business and communication, focusing on the challenges, prospects, and potential threats. AI has revolutionized various industries, offering increased efficiency, improved decision-making, enhanced customer experiences, cost reduction, and competitive advantage. However, effective communication is vital for successful AI implementation, given the technical complexity and ethical concerns associated with AI. Strategies such as simplifying complex concepts, visual aids, transparency, education, and stakeholder engagement can address communication challenges. The future of AI in global business holds promise with advancements in machine learning algorithms, integration with emerging technologies, and improved natural language processing. However, ethical considerations, workforce displacement, security risks, trust, and long-term societal implications require attention. Responsible AI practices, reskilling/upskilling, cybersecurity measures, trust-building, and collaborative efforts among academia, industry, and policymakers are crucial to mitigate these challenges. By proactively addressing these issues, organizations can leverage AI to drive innovation, achieve a competitive advantage, and create a positive societal impact. The findings of this essay contribute to the understanding of AI's impact on global business and provide insights into effective communication strategies and responsible AI adoption.


Artificial Intelligence, Global Business, Communication, Automation, Customer Service

Full Text:



Indexing and Abstracting Services


Other Sources and Services



Creative Commons Lisansı
Journal of International Trade, Logistics and Law is licensed under a Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

Mailing Address

  Journal of International Trade, Logistics and Law
Küçükyalı E-5 Kavşağı, İnönü Caddesi, No: 4
Küçükyalı, Maltepe, İSTANBUL, TURKEY
E-mail :