Social Media Strategies Companies are Using to Attract Generation Z

Davood Bana Behbahani, Evrim İldem Develi


This article discusses the marketing mix and focuses mainly on the marketing communication or promotion mix. Digital marketing strategies, especially social media, are crucial. Models and theories of consumer purchase behavior are explored in this article. This article discusses Generation Z, tech-savvy people. This article also talks about how to reach this generation. The paper also reviews Generation Z's social media usage patterns. Most importantly, talk about effective social media strategies to attract Generation Z, as they are digital natives and are used to communicating with people via social media. Companies should capitalize on this opportunity. The study analyzes Generation Zs on social media. A survey questionnaire was used for data collection, and the results indicated that social media plays a significant role in Gen Z's buying behavior.


Social media, Generation Z, Social media strategies, Marketing strategies, Reaching Generation Z

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Journal of International Trade, Logistics and Law is licensed under a Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

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