Entrepreneurial Rural Fish Trade Growth in Lake Victoria, Tanzania

Abstract

Investigation of how entrepreneurial practices affect the growth of fish traders’ enterprises in Lake Victoria, Tanzania was undertaken while adopting a cross-sectional research design. 297 fish traders were reached through a questionnaire. Selection of the sample was proportionately undertaken from the strata of from Magu and Misungwi districts. Adoption of content analysis for the analysis of qualitative data while quantitative data were descriptively analyzed and also logit model was applicable in estimating how entrepreneurial practices contribute to growth of fish traders’ enterprises. The results indicate that market orientation was negative and significant statistically (p = 0.062) and risk-taking was positive and significant statistically (p = 0.002) in contributing to growth of fish traders’ enterprises. Training programmes focusing on inculcating issues concerning risk-taking and market orientation so as to foster sustainable entrepreneurial growth among fish traders’ enterprises.